Director of Acquisition Marketing and E-commerce


Job Summary

Bootstrap Brands is a portfolio of fun, interesting consumer brands that is growing aggressively. We are looking for an experienced, driven, collaborative, and resourceful Director of Acquisition Marketing and E-commerce to join our growing company in Hillsborough, NC.

Reporting to the CEO and being a member of the leadership team, you will play a critical role in setting the overall marketing strategy, building brand awareness through multiple channels, and driving revenue.


Responsibilities

Overall, you will have the opportunity to:

  • Own both digital and broadcast acquisition channels
  • Own and manage e-commerce across owned websites and third-party marketplaces (e.g. Amazon, Walmart.com)
  • Develop innovative ideas and strategies to help us meet growth targets
  • Drive existing channels and expand into new ones
  • Lead website optimization and creative testing to better understand customer behavior, identify trends, and pursue new opportunities for growth
  • Manage customer acquisition costs and determine the most efficient ways to acquire high quality customers
  • Manage both internal resources and external agencies to achieve your goals

You will be working on the following:

  • Paid Search and Shopping on Google, Bing, and Yahoo
  • Content marketing and increasing conversion from organic traffic
  • Social (e.g. Facebook, Instagram) and other digital ad spend
  • Acquisition email marketing (welcome series and abandon cart flows)
  • Managing broadcast spend (e.g. TV, Radio, Podcast)
  • A/B testing all channels and optimizing spend
  • Understanding how our customers are navigating the website and A/B testing changes to increase conversion and revenue


Qualifications and Skills

  • 3+ years of acquisition marketing experience with a proven track record of success
  • Deep understanding of paid digital channels and tactics to drive revenue growth
  • Data-driven mindset with strong analytical abilities
  • Creative thinker who can bring innovative ideas to our marketing strategy
  • A "doer", who will take initiative and execute efficiently, hitting deadlines
  • Enthusiasm for working collaboratively
  • Ability to prioritize and delegate, but also willing to “roll up your sleeves” and get stuff done
  • Aggressive attitude towards ongoing testing and optimization
  • Track record of effectively managing agencies and other external resources


Core Values

Our ideal candidate will embrace and embody our “Bootstrapper” entrepreneurial spirit:

  • Fun. We love what we do and are constantly striving to do better, but we don’t take it (or ourselves) too seriously.
  • No Ego. We are honest, direct, and respectful in our communications — both internal and external — and we are open to constructive feedback and new ideas.
  • Initiative. We each have a strong internal drive and don’t accept the status quo. By taking ownership of our work, we are continually looking for ways to improve our business.
  • Can-Do Spirit. We relish the challenge, and each obstacle is an opportunity to learn and grow. Instead of spotting problems, we come up with solutions.
  • Follow-Through. We do what we say, and we say what we do. We trust each other to deliver high-quality, on-time work, which allows us to focus more on what matters.
  • Creative Problem-Solving. We explore all the avenues available to us, and believe every idea has merit. With persistence and a creative mindset, we will find the answers we need.