Bootstrap Brands is guided by our focus on growing people and products into great brands. We are passionate about finding / developing new products, testing demand, and building brand architectures and operations.

Five core values embody our Bootstrapper entrepreneurial spirit and are at the heart of everything we do: Growth Mindset, No Ego, Perspective, Initiative, and Grit.

Bootstrap is not just a name; it’s how we approach our work everyday. We constantly look for creative ways to get things done quickly, smartly, and efficiently. We firmly believe in hiring people who share and embody our brand values.