Overview: Bootstrap Brands is a rapidly growing ecommerce consumer products company located in the heart of downtown Durham, NC. Our team shares a passion for building high-potential ecommerce brands and developing people. As we continue to build out the Bootstrap team, we seek high-caliber, ambitious employees with a desire to wear many hats and learn quickly in our entrepreneurial environment.
We are in search of an Ecommerce Brand Manager who can help grow Bootstrap’s existing portfolio of brands and identify new product opportunities. You will be tasked with creating and implementing digital product strategy, executing growth initiatives, and conducting marketing analytics. In this role, you will learn how to create and maintain an effective marketing campaign across all interactive media while also learning the nuances of Amazon, Wal-Mart and other channel management.
We’re looking for someone who is outgoing, results-driven, personable, and a problem solver. As a member of our small but growing team, you’ll be encouraged and expected to contribute as you work on real projects. This is a great role for recent college graduates looking to gain consumer product and ecommerce start-up experience.
Responsibilities:
- Launch digital marketing campaigns, analyze performance, and compile reports
- Maintain and optimize product listings across multiple sales channels
- Partner with operations team to ensure accurate data is being shared across systems
- Conduct keyword research to help identify content marketing opportunities
- Build and optimize core processes that help manage and grow our portfolio brands
- Support various outbound marketing efforts as needed
Requirements:
- Enthusiastic, creative, and eager to learn
- Strong problem solver
- Highly organized and detail-oriented
- Strong oral and written communication skills
- A user-centric, open mind and a desire to collaborate and learn
- Analytical, able to sort through large amounts of data and pull out the valuable information
- Self-starter, able to work independently as well as with members of a larger team
- Adaptable to the fast-paced work environment and able to prioritize tasks
- Bonus: Knowledge of or experience in digital marketing/analytics